Access Bank: 34,000+ App Installs via Google Ads

The Objective

Access Bank needed to drive high-volume app installs for their Access More super-app — a comprehensive banking and lifestyle platform targeting Android users in Nigeria. The goal was volume with efficiency: maximise installs while maintaining a sustainable cost per install.

The Approach

We managed the full Google Ads App Campaign strategy with a precise Android-only targeting setup, ensuring every naira of spend was directed at the most relevant device audience. The campaign ran on a weekly optimization cadence — reviewing performance data, refreshing creatives, and adjusting bid strategies to sustain and improve conversion rates as the campaign scaled.

• Android-only device targeting to maximise install relevance and reduce wasted spend
• Weekly creative refresh cycle to prevent ad fatigue and maintain CTR
• Bid strategy optimization: shifting between target CPA and maximize conversions based on volume signals
• Continuous audience signal refinement based on install-to-activation data

The Results

• 34,000+ app installs delivered across the campaign period
• 6M+ impressions generated, building significant brand visibility
• Conversion rates improved week-over-week through consistent creative and bid optimization
• Campaign established a replicable app growth framework for future Access Bank activations